Riding the Waves of Culture

Understanding cultural diversity in business. This book dispels the idea that there is only one way to manage and encourages us to understand our own culture in the workplace before managing and doing business with other national cultures. Fons Trompenaars and Charles Hampden-Turner reveal the 7 key dimensions of business behavior.

The authors explain how to combine and create four basic "types" of corporate culture: The Family (e.g. Japan, Spain, Belgium); the Eiffel (e.g. large French and German companies); the Guided Missile (e.g. U.S., U.K.) and the Incubator (e.g. Silicon Valley). 

This book has been translated into several different languages. Please click here to see an overview of the languages and publishers. Below are a few examples of translations of Riding the Waves of Culture. To order the books directly, please click the pictures.