Peter ten Hoopen
Peter ten Hoopen is an expert in the fields of corporate personality and corporate culture, and an outspoken leadership thinker. He is well versed in values based management, appreciative inquiry, and authentic leadership, and has developed tools to chart organizations’ and individuals’ use of vital energy.
Peter began his career in journalism and later advertising – as copywriter and creative director for leading brands such as IBM, ABN-AMRO Bank, Saab, Sony, KPMG and KLM, winning numerous national and international awards. He co-founded two successful Amsterdam agencies, and acquired a reputation for ‘serious’ work, with an emphasis on corporate advertising. In the 1990s, after many years of dressing up the outside of organizations, he became fascinated by their inner workings. In the three years before joining Trompenaars Hampden-Turner he served as strategic advisor and program developer to De Baak Management Centrum VNO-NCW, the management training center of the main Dutch employers association. He co-created its flagship ‘Tomorrow’s World’ program and a series of seminars on ‘New Leadership’.
Over the years Peter has largely adhered to his own credo ‘follow your passions: do only what you can do wholeheartedly.’
Peter is an inspiring, and often provocative speaker on a wide range
of subjects related to corporate culture and corporate personality, creativity,
diversity, and personal and organizational development.
