Tong Schraa-Liu

Tong is the Managing Partner of the firm. She has extensive experience in cross-border M&A integration, global performance culture improvement, cross-cultural organizational development and global leadership development. She has worked successfully with a variety of businesses in public and private sectors as well as NGO’s and Multilateral Agencies in Europe, North America and Asia.
She is co-author of the book “Responsible Leadership” with Fons Trompenaars– the first comprehensive study on global responsible leadership, published by Routledge in 2006.

She is a faculty member of Duke Corporate Education/ London School of Economics, and the Fuqua Business School of Duke University, USA; she also teaches ‘Global Strategic Alliances and Mergers & Acquisitions’ at Nyenrode University - the Netherlands Business School and ‘Cross-cultural Management’ at Amsterdam School of Business.

At Trompenaars Hampden-Turner, she has advised and worked closely with, among others, ABN-AMRO Bank, Abbott, Docomo NTT, Dow Chemicals, DSM, General Motors, IBM, ING Group, International Criminal Court, The Linde Group, Masterfoods, PepsiCo, Philips, PwC, Shell and United Nations. In addition, Tong is specialized in trans-cultural and authentic global leadership effectiveness for clients in both public sector and private sector. She designs and delivers Global Leadership programs to develop and sustain their global leadership capabilities in Europe, North America and Asia.

Since the early 90’s, Tong has run her own consultancy firm, advising European and US multinationals on their business expansion and Mergers & Acquisitions activities in China, Japan, South Korea and Taiwan, in the area of the issue of strategy, organization and cultural integration.
Tong obtained a Law degree in Shanghai, China and earned her second master degree in Business Economics and a MBA in the Netherlands. She is fluent in English, Dutch and Chinese.

Tong is passionately active in the field of international peace & development and nuclear weapon disarmament initiatives. She works on the above closely with the senior staff of Global Security Institute, World Summit of Nobel Peace Laureates and the World Academy of Art and Science.