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Understanding cultural diversity in business. This book dispels
the idea that there is only one way to manage and encourages us
to understand our own culture in the workplace before managing and
doing business with other national cultures. Fons Trompenaars and
Charles Hampden-Turner reveal the 7 key dimensions of business behavior.
The authors explain how to combine and create four basic "types"
of corporate culture: The Family (e.g. Japan, Spain, Belgium); the
Eiffel (e.g. large French and German companies); the Guided Missile
(e.g. U.S., U.K.) and the Incubator (e.g. Silicon Valley).
This book has been translated into several different languages.
Please click here
to see an overview of the languages and publishers. Below are
a few examples of translations of Riding the Waves of Culture. To
order the books directly, please click the pictures.
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