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Culture for

                Business








             What is the App?
             Based on Fons Trompenaars’ Seven Dimension of Culture model, and is
             supported by data on the cultures of over 140 countries. It provides users

             with an enhanced understanding of and detailed information on the
             differences across national cultures. It provides business travellers,

             international managers or anyone who is interested in understanding
             other cultures with specific tips for meetings, management and
             negotiations.


             What is the purpose?

             To provide a rigorous understanding of cultural differences, the reasons for
             cultural differences, and most importantly to increase users’; cross‐cultural
             management, communication and cooperation capabilities

             .
             When should it be used?

             It can be used as a self‐learning tool to understand and deal with cultural
             differences in business, but it can also be used as a culture encyclopaedia.
             Whenever a cross‐cultural issue appears, the App can be used to look for

             immediate answers. It can be seen as a cross‐cultural management ‘tutor’;
             that users will have permanent access to.


             Upgrades include corporate culture, gender, generation differences.
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