The collaboration began by recognizing the unique cultural and strategic challenges faced by MTN as it operates across diverse regions in Africa and the Middle East. The organization acknowledged the need to align MTN’s ambitious 2025 goals with its lived values while considering the varying cultural dimensions within its workforce. Through cultural assessments and stakeholder feedback, THT helped MTN identify gaps between their stated values and the everyday experiences of employees, ensuring that the foundation for transformation was built on a deep understanding of their organizational context.

By facilitating values alignment workshops and leadership development programs, THT equipped MTN leaders to navigate cultural complexities with sensitivity and empathy. This approach ensured that MTN’s global strategy was adapted to local nuances, fostering mutual respect and enabling leaders to inspire their teams effectively, while honoring the unique characteristics of each cultural context.

A core aspect was enabling MTN leadership to reconcile competing demands and conflicting priorities inherent in their diverse operating environments. By leveraging THT’s reconciliation framework, leaders learned to balance global strategic objectives with local cultural realities. This was achieved through tailored leadership development programs, which empowered MTN leaders to delegate effectively, integrate divergent perspectives, and address cultural dilemmas in a way that united their teams under shared values and a cohesive vision.

To ensure the sustainability of MTN’s cultural transformation, the collaboration focused on rooting the refreshed values deeply into the organization’s practices and behaviors. Through continuous improvement mechanisms, measurement frameworks, and organizational change management, THT supported MTN to embed its values into leadership strategies and day-to-day operations. By building internal capabilities and fostering a culture of alignment and accountability, MTN was able to create an environment where its values became a lived reality, guiding actions at every level and driving progress toward its 2025 goals.