Réflexion sur les dilemmes
Combine opposites. Don't choose between them.
Every organisation lives with competing demands — stability and growth, long and short term, tradition and innovation, central direction and local autonomy. The challenge is to integrate the opposites, not to pick one at the expense of the other. Dilemma Thinking is the mindset that makes integration practical.
"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function."
— F. Scott Fitzgerald
"Without contraries there is no progression."
— William Blake
Either-or is a choice. Both-and is a compromise. Through-through is a reconciliation.
Start here
Two propositions in conflict. One answer that strengthens both.
The word "dilemma" in Greek means "two propositions in conflict". We meet a dilemma when we face a choice between two opposing options, both with real advantages — and both with a price if we pick only one.
Thirty years of research across cultures and industries has shown that dealing with opposing options is not about choosing. The key is reconciliation — the art of combining opposites so that each side strengthens the other. That takes a shift of mindset that can feel counter-intuitive to those trained on bipolar models: past either-or, past both-and, to through-through.
Reconciliation is not a compromise. A compromise gives up something on each side. A reconciliation asks a sharper question: how can we get more of value X through value Y, and more of Y through X?
Dilemmas are not choices to be made. They are tensions to be reconciled.
Watch
Dilemma Thinking in practice.
A short introduction to the mindset and the method.
The method
Six steps from dilemma to daily practice.
The Dilemma Reconciliation Process is a framework that works across cultures, functions and industries. It moves teams beyond either-or and beyond both-and, into through-through. Three decades of case studies confirm the same pattern: reconciling values makes business measurably more effective.
1 Identify the dilemma
Surface the tensions that matter.
Gather information from multiple sources and angles. Recognise the tensions the strategy is actually creating — not the ones leadership assumes are there.
2 Chart the dilemma
Make it specific, then crack the line.
Name the dilemma. Who holds it? What exactly is it about? Frame it as a line with opposites at each end — then crack the line so the team starts combining the poles rather than picking one.
3 Stretch the dilemma
Bigger, bolder, more consequential.
Weak dilemmas produce weak reconciliations. Stretch each side until the real stakes are visible — so the team sees what performance is actually at risk.
4 Make epithets
Name the pathology at each extreme.
When one side goes without the other, what breaks? Speed without safety is recklessness. Consensus without decisiveness is paralysis. Naming the pathology is how a team commits to reconciliation rather than sliding back to one-sidedness.
5 Reconcile
Ask the reconciliation question.
How can we get more of value X through value Y, and more of Y through X? Through-through solutions are the ones where each side genuinely strengthens the other — not a midpoint between them.
6 Action planning
Convert reconciliation into behaviour.
Translate each reconciliation into behaviours, and actions for making changes in structures and processes, specific enough to observe on a Tuesday morning. Until the reconciliation shows up in the way people actually decide under pressure, it hasn't landed.
"The dilemma reconciliation is the methodology at the heart of everything we do. It implies a switch of mindset, that can seem a bit counter-intuitive for Western people, typically used to bipolar models."
— Dr. Fons Trompenaars
Where dilemmas live
Five stakeholders. Ten golden dillemas.
Organisations rarely face one dilemma at a time. They face ten. Three decades of consulting — and a database of forty-five thousand dilemmas between the top five stakeholders of an organisation — reveal the same recurring set. We call them the ten golden dilemmas.
Gestion
Wants efficiency and effectiveness.
Salariés
Want meaningful, motivating work.
Clients
Want affordable products and responsive service.
Les actionnaires
Want return on capital.
Société
Sets rules for health, safety and the long term.
Connect the five. You get ten.
Each connection is a recurring dilemma.
Gestion
Produits globaux ou standardisés
Clients
Goûts locaux, marchés particuliers
Gestion
Tirer parti du capital intellectuel
Société
Projets innovants
Gestion
Agilité opérationnelle
Les actionnaires
Clarté stratégique
Gestion
Nous devons devenir
plus axé sur les résultats
Salariés
Nous devons développer
nos collaborateurs
Société
Réputation dans la communauté au sens large
Clients
Répondre aux attentes de nos clients
Clients
Satisfaire nos clients à tout prix
Les actionnaires
Valeur pour l'actionnaire
Salariés
Anticiper les besoins des clients
Clients
Le client a toujours raison
Les actionnaires
Maintenir la trésorerie à court terme
Société
Investir dans la durabilité à long terme
Salariés
Discrimination positive
Société
Égalité des chances
Salariés
Récompenser nos collaborateurs
pour leur maîtrise
Les actionnaires
Récompenser nos actionnaires
pour leur foi en nous
Parlons-en
Put dilemma thinking to work on your tension.
If a tension in your strategy, culture or leadership keeps reappearing in different forms, you are looking at a dilemma. Let's talk about reconciling it.