4 R The PROCESS to follow for a long-term integration. DILEMMA THINKINGThe MINDSET that generates value from competing demands. THE 4 CORPORATE CULTURESThe DEEP DIVE into cultural archetypes to foster change 7 DIMENSIONSThe KEY to understanding cultural differences NUESTRO MODELS 4R DT 4C 7D

Our models

The cornerstones of our approach are our models, developed by Fons Trompenaars, Charles Hampden-Turner and Peter Woolliams. An outstanding intellectual property supported by over 30 years of research that makes our approach uniquely effective


Enfoque 4R

“While most organization focus on recognizing cultural differences only (stereotypes), we try to help taking advantage of those differences.”

Fons Trompenaars

7 Dimensions 
of Culture

“If you can’t measure something,  
you can’t control it”

Lord Kelvin, 1883

4 Corporate Cultures

“Organizational culture is the end result of competing values fighting for preference”

Fons Trompenaars

Pensamiento dilemático

“All people face the same dilemmas.  It’s the culture that half kills you."

Fons Trompenaars

The
7 dimensions of culture

Developed in the 80s by Fons Trompenaars and Charles Hampden-Turner and continually innovating through rigourous up to date research, the 7D is one of the most well reputed models to understand cultural differences

hr

Human Relationships

Those which arise from our relationships with other people

Time

Those which come from the passage of time

Environment

Environment

Those which relate to the environment

Dr. Fons Trompenaars

Pensamiento dilemático

La reconciliación del dilema es la metodología que está en el centro de todo lo que hacemos. Implica un cambio de mentalidad, que puede parecer un poco contraintuitivo para los occidentales, normalmente acostumbrados a modelos bipolares.

Our “best of both” approach combines the opposites with "AND".

Los principales beneficios de conciliar dilemas son encontrar los principales bloqueadores del rendimiento formulando las preguntas adecuadas, una resolución de problemas más precisa y unas soluciones innovadoras superiores que funcionen en todas las culturas. 

Discover OUR

4R Model

1 Recognize 2 Respect 3 Reconcile 4 Realize

4 Organizational Cultures

Over the years, we found out that every organization has a preferred way of operating across cultures, influenced by two main parameters, summarized in the following questions: Is the focus of what we do more on tasks or people? Do we operate in a more egalitarian or hierarchical way? This enables us to define four categorical types of corporate culture. Each of these types of corporate culture is an “ideal type”: it cannot be found 100% in practice, but it shows the preference that one has and gives us guidance on how we think and learn, how we change, and how we motivate, reward, and resolve conflicts.