C-suite Culture Advisors

Strategy defines what you need to be good at. Cultuur determines whether you will be.

We help leaders build high-performance cultures that turn different perspectives into better collaboration, more innovative solutions, and stronger execution.

Trusted by Fortune 500 clients  ·  30+ years  ·  Thinkers50 recognised

Afstemming

Every organisation faces tensions

When these remain unresolved, performance suffers:

Global vs. local
Speed vs. control
Innovatie vs. discipline
Short-term vs. long-term

Real leaders distinguish decisions from dilemmas. Then they move beyond either-or choices and even beyond both-and thinking to through-through reconciliations, in which each side strengthens the other.

Situations

When strategy isn't the problem

We're called when leaders have the right strategy, the right talent, and the right intent — and execution still stalls. Usually because cultuur is doing its quiet work.


Typical situations we're asked to help with: 

  • A strategy that won't translate into behaviour on the ground
  • A merger or acquisition where cultural integration will make or break the deal
  • A global operating model strained by local realities
  • A leadership team that needs to move from alignment on slides to alignment in action
  • A function — Sales, Marketing, Finance — underperforming across markets

If any of these look familiar, we should talk.

Wat we doen

How we turn cultuur into performance.

Every engagement starts with a tension that is eroding value.
We make it visible, work through it, and rewire the behaviours that keep reproducing it.

Creating performance

Where culture directly shapes growth, innovation, and value creation.

Enabling performance

Building the leadership, diversity, and execution capability needed to deliver it.

Our thinking

Riding the Waves of Culture, and everything that followed.

For 30+ years, THT co-founders Fons Trompenaars and Charles Hampden-Turner have led the research into what cultuur actually does to performance. The body of work includes Meedrijven op de golven van cultuur — named a Thinkers50 Management Classic and translated into more than 20 languages with 300,000+ copies sold — over 100 further publications, and proprietary models now used by leaders and institutions worldwide, including the 7 Dimensies van Cultuur and the 4R approach to dilemma reconciliation.

"Any value disconnected from its opposite leads to a pathology." "The value of a value is in the degree to which it helps reconcile a dilemma." "Organisational culture is the end result of competing values fighting for preference." "Innovation is combining values that are not easily joined, therefore scarce, therefore profitable." "While most models focus on recognizing cultural differences only, we take advantage of those differences." "Until you can point to what a value means on a Tuesday morning… you do not have a value. You have a slogan."

This is why we do what we do: to help organisations build stronger cultures, and to advance the broader understanding of culture itself through ongoing research, practical tools, and deep insight applied where it matters.

Klanten

Our clients

We have been working for over three decades with Fortune 500 companies to support business leaders in dealing with the complexities of competing demands, across organisational and international borders by building meaningful connections.

ING MTN Sony Nike Chanel Mastercard Ikea KPMG HSBC Credit Agricole Ahold Tennet Boskalis Federatie voor Gezondheid Axens HRSE Servier JOGG Novo Nordisk AJCS FedEx SNCL Caldic

Executive - Wereldwijd farmaceutisch bedrijf

"Het verbeteren van het vermogen van de organisatie om dilemma's onder ogen te zien en de leiderschapscompetentie om deze op te lossen, heeft ons veranderingsproces op een verrassend effectieve manier verbonden met de bedrijfsresultaten en de impact op de resultaten."

DHL - Deutsche Post World Net

"Dilemmamanagement is een techniek die we meer in onze vergaderingen zouden moeten gebruiken en die deel zou moeten uitmaken van onze bedrijfscultuur."

Directeur L&D, Fortune 100 - Chemisch productbedrijf

"Ik ben blij dat ik kennis heb kunnen maken met de instrumenten en materialen van Trompenaars Hampden-Turner. Jullie reageerden echt op onze vragen en voorzagen ons van praktische kennis voor onze wereldwijde uitdagingen."

Laten we praten

Turn tension into traction in your organisation.

Together we determine and implement what is critical to get right to increase performance.

Other ways to work with us

Training

Programs in Creating Your Organisation's Vision, Dilemma Reconciliation, and Servant Leadership.

Certificering

Embed our methods inside your organisation with certified practitioners.

Keynotes

Invite co-founder Fons Trompenaars or partner Bas Kemme to speak on performance, culture and leadership.